Apple makes it clear in their press release that use of the 7,500 Wi-Fi hotspots (provided by The Cloud) on the iPhone in the UK is subject to a fair use policy.

Most of us naturally assume that this imposes a limit on the number of GB one can use. However, looking at the Terms and Conditions for the service provided by The Cloud, the fair use policy does not necessarily impost a bandwidth limit! It mainly draws attention to unlawful/unethical activity and breaches of copyright.

From their knowledge base, however, they clearly indicate that they have set some common sense bandwidth usage guidelines but no actual transfer limit is specified. We’ll have to wait and see how this limit plays out and whether it is reasonable.

Section 14 of the Terms and Conditions

14. The Cloud’s Acceptable Use Policy

14.1 When using the Service you agree to the following policy, which is intended to improve the use of the Service by preventing unacceptable uses. We do not actively monitor your use of the Service. Similarly we do not exercise editorial control or review over the content of any web site, electronic mail transmission, newsgroup or other material created or accessible over or through the Service provided. However, we may remove, block, filter or restrict by any other means any materials that, in our sole discretion, may be illegal or may subject The Cloud to liability or may breach this policy.

14.2 The Cloud may co-operate with legal authorities and/or third parties in the investigation of any suspected or alleged crime or civil wrong. Breach of this policy may result in the suspension or termination of either access to the Service or other actions as detailed below.

14.3 The following, without limitation, are examples of breaches of this policy:
Your use of the Service to:
- transmit any material (by uploading, posting, e-mail or otherwise) that is unlawful, threatening, abusive, harassing, defamatory, obscene, libellous, invasive of another’s privacy, hateful or racially, ethnically or otherwise objectionable;
- harm, or attempt to harm, minors in any way;
- transmit any material (by uploading, posting, e-mail or otherwise) that you do not have a right to make available under any law or under contractual or fiduciary relationships (such as inside information, proprietary and confidential information learned or disclosed as part of employment relationships or under non disclosure agreements);
- transmit any material (by uploading, posting, e-mail or otherwise) that infringes any intellectual property right or other proprietary rights of any party;
- transmit any material (by uploading, posting, e-mail or otherwise) that contains software viruses or any other computer code, files or programs designed to interrupt, destroy or limit the functionality of any computer software or hardware or telecommunications equipment.

14.4 If you are aware that a person is in breach of this policy, we should be grateful if you would e-mail The Cloud at with the date, time and place of such breach (and any other information that you think would be useful).

14.5 The Cloud may take any one or more of the following actions, or other actions not listed, at The Cloud’s sole discretion in response to complaints:
- issue warnings: written or verbal;
- suspend your account;
- terminate your account;
- bill you for administrative costs and/or reactivation charges, with a minimum administrative cost; or
- commence legal proceedings against you.